Nollywood star Zubby Michael enters the fragrance industry, launching his new brand Ayirah Gold in Lagos.
Popular Nollywood actor and producer Zubby Michael has officially expanded his business portfolio by launching a brand-new fragrance line named Ayirah Gold, marking his debut in the beauty and personal care sector.
The grand unveiling event took place at the Vintano Hotel, bringing together notable figures from the Nigerian entertainment industry, business executives, investors, media representatives, and prominent personalities, according to information published by The Sun Nigeria.
Explaining the motivation behind his latest entrepreneurial venture, the actor stated that his personal passion for perfumes and a strong desire to deliver quality products for fragrance enthusiasts heavily inspired the investment, according to information published by The Sun Nigeria.
Inspiration Behind Ayirah Gold Fragrance Line
Speaking to guests at the venue, Zubby Michael shared insights regarding his long-term vision for the business, noting that he aims to build a globally recognized brand that appeals to scent lovers across different markets.
The high-profile unveiling attracted notable celebrities and professionals, including former Super Eagles midfielder Ogenyi Onazi and reality television personality Kingsley Oritsetimeyin, alongside business leaders.
International Manufacturing and Product Offerings
Addressing the production process, the producer revealed that the items are currently manufactured abroad, with packaging materials sourced directly from Turkey, while keeping local production open for future expansion.
The debut collection hits the market with five distinct scent varieties, namely Royalty, Essence, Fresh, Bloom, and Intense, catering to a wide range of consumer preferences in the beauty sector.
Future Expansion Plans and Government Appeal
Looking ahead, the entrepreneur revealed concrete plans to expand the existing product catalog to include body oils and various other personal care essentials in the near future.
During the launch, the film star also expressed strong optimism that Ayirah Gold will successfully establish a solid international market presence within the next five years.
Call for Business-Friendly Import Policies
To support sustainable growth within the sector, the Nollywood entrepreneur called on the Federal Government to introduce more business-friendly import policies.
He emphasized that such supportive economic measures would significantly encourage entrepreneurship and provide the necessary backing for indigenous Nigerian brands to thrive globally.
Frequently Asked Questions
What is the name of Zubby Michael fragrance brand?
The fragrance brand launched by Nollywood actor Zubby Michael is named Ayirah Gold.
Where was the Ayirah Gold launch event held?
The official unveiling event for the Ayirah Gold fragrance line took place at Vintano Hotel.
What products are included in the initial Ayirah Gold collection?
The initial fragrance collection features five distinct scents, which are Royalty, Essence, Fresh, Bloom, and Intense.
Who attended the launch of Ayirah Gold in Lagos?
The event drew several notable guests, including former Super Eagles midfielder Ogenyi Onazi and reality TV star Kingsley Oritsetimeyin.
