Taco Bell expands its Live Mas Cafe concept to Las Vegas, California, and Indiana with new drinks.
Fast food giant Taco Bell is officially expanding its popular Live Mas Cafe concept into brand new markets across the United States. Announced on October 15, the rollout brings innovative specialty drinks to select restaurants.
The ambitious expansion plan introduces new locations in Indiana, Southern California, and a massive flagship cafe on the Las Vegas Strip. Alongside these venues, the brand is dropping several unique beverage offerings nationwide.
According to information published by dexerto, the successful test concept has already operated 39 locations and sold approximately 1.3 million beverages since its initial launch.
Taco Bell introduces four horchata beverages
Starting October 15, Taco Bell is introducing four horchata-inspired beverages at participating Live Mas Cafe locations. Each drink offers a distinct twist on the traditional Mexican recipe for fans.
The lineup includes the Purple Horchata Chiller, the Chocolate Horchata Cold Brew Float, the Strawberry Horchata Refresca, and the Vanilla Spiced Horchata Refresca. Prices for these specialty creations generally range from $4.19 to $5.29.
Global Chief Food Innovation Officer Liz Matthews stated that fan cravings drove the expansion. Three of these horchata drinks will receive a nationwide release on December 10.
New Live Mas Cafe locations and Vegas drinks
Taco Bell is launching new cafes in several states before the end of the year, including a flagship venue in Las Vegas. This Strip location will feature over 20 specialty drinks and exclusive merchandise.
Visitors to the Las Vegas flagship can purchase exclusive alcoholic beverages like the Boozy Mountain Dew Baja Blast. Other regional additions include three new cafes in Indiana and three locations in Southern California.
Liz Matthews noted that the incredible response to the cafes proved the company is onto something special. The brand continues to invest heavily in beverage innovation and testing new flavor formats.
Bexar and national rollout details
The current expansion follows a history of successful beverage trials at Live Mas Cafe testing grounds. The concept has successfully introduced nearly two dozen unique beverage innovations to hungry customers.
One standout prior release, You Seem Pretty Pink for a Baja Blast, became the best-selling beverage launch in the history of the cafe concept. Fans nationwide can expect more limited-time items soon.
Following the regional cafe debuts, select horchata beverages will hit standard menus nationwide on December 10. These include the Strawberry Horchata Refresca and a new Vanilla Spiced Horchata Freeze.
Frequently Asked Questions
What is the Taco Bell Live Mas Cafe?
The Live Mas Cafe is a specialty beverage test concept by Taco Bell featuring frozen drinks, cold brews, and Refrescas. The chain operates 39 locations following recent expansions.
Where are the new Live Mas Cafe locations opening?
New Live Mas Cafe locations are opening in Indiana, Southern California, and Las Vegas. Notable cities include West Lafayette, Greenfield, Muncie, Irvine, Tustin, and Century City.
When do the new horchata drinks launch nationwide?
Three horchata-inspired beverages launch nationwide at participating Taco Bell restaurants on December 10. These include the Strawberry Horchata Refresca and the Vanilla Spiced Horchata Freeze.
Does Taco Bell sell alcoholic drinks at Live Mas Cafe?
Yes, select Live Mas Cafe locations like the upcoming Las Vegas Strip flagship sell alcoholic drinks. These include Boozy Mountain Dew Baja Blast and other exclusive adult beverages.
