Media practitioners are encouraged to strengthen scrutiny and improve consumer protection reporting in Nigeria.
Media practitioners in Nigeria have been urged to strengthen their scrutiny of direct-selling businesses and improve reporting on consumer protection. The call aims to address public understanding and shape the overall reputation of the direct-selling industry across the country.
The appeal was made during a media engagement webinar titled Beyond the Headlines, Insights from VCON 2026, held on Thursday. Industry representatives emphasized that accurate and balanced journalism remains essential for public awareness regarding wellness products and market opportunities.
During the virtual event, corporate leaders and journalists discussed the responsibilities and challenges associated with the sector, according to information published by punchng.
The Role of Balanced Reporting in Consumer Protection
Marlene Kaur, Head of Communications for QI Group and Global Head of PR for QNET, addressed reporters during the webinar. She explained that accurate reporting significantly influences public understanding of direct selling and wellness products.
Kaur stated that factual reporting helps consumers make informed decisions and enables meaningful conversations about industry challenges. She added that the company welcomes difficult questions and constructive criticism to foster accountability and public trust.
Public understanding remains a vital consideration for consumers assessing business opportunities. The direct-selling model typically involves independent distributors selling products directly to consumers through personal networks.
Journalist Perspectives on V-Convention 2026
The webinar brought together journalists who recently attended QNET’s V-Convention 2026 in Penang, Malaysia. Participants shared their first-hand experiences and discussed the implications of their observations for future reporting in Nigeria.
Francis Sule, a broadcaster and content creator who attended as a first-time delegate, described his initial skepticism. He noted that his baseline as a journalist was skepticism until encountering irrefutable proof.
Sule remarked on the massive scale of the gathering, which featured over 8,000 people from 30 different countries. However, he noted that his observations represented personal experiences rather than proof of operational effectiveness.
Key Priorities for Direct Selling Operations in Nigeria
Other prominent media participants included Royal Ibeh, Technology Editor at BusinessDay, and Prince Osuagwu, Senior Editor at Vanguard Newspaper. Friday Olokor, Senior Correspondent at Arise News, also joined the discussion moderated by Ifeoma Ngesina.
Kaur highlighted that QNET prioritizes transparency, innovation, and responsible economic contributions in Nigeria. The company intends to pursue ongoing initiatives centered on financial literacy, youth empowerment, and social impact.
Industry experts emphasize that consumers need clear information regarding product claims, pricing, and compensation arrangements. Distinguishing legitimate networks from misleading recruitment schemes remains crucial for participants.
Frequently Asked Questions
What did QNET urge Nigerian media practitioners to do?
QNET urged media practitioners in Nigeria to strengthen scrutiny of direct-selling businesses and improve reporting on consumer protection and wellness products.
Who is Marlene Kaur?
Marlene Kaur is the Head of Communications for QI Group and Global Head of PR for QNET, who spoke during the Beyond the Headlines webinar.
What is V-Convention 2026?
V-Convention 2026 is an international gathering held in Penang, Malaysia, which brought together over 8,000 attendees from 30 countries, including Nigerian journalists.
Why is consumer protection important in direct selling?
Consumer protection is vital because participants need clear information about product claims, pricing, and compensation arrangements to make informed decisions.
