The citrus grape soda is launching nationwide following strong regional sales growth and fan demand.
Mountain Dew Pitch Black is finally making its official jump across the Atlantic, bringing its iconic dark purple color and distinct citrus grape flavor to British consumers. The nationwide roll-out is scheduled to begin in November, giving UK shoppers a chance to experience a beverage that has spent years cycling on and off American retail shelves.
Before the broader national launch takes place, the carbonated beverage will be available exclusively through the wholesaler Booker Group throughout the month of October. Carlsberg Britvic, the official distributor of Mountain Dew in the UK, is handling the distribution of the Pitch Black 12-packs of 16.9 oz bottles.
The expansion into the UK market capitalizes on a reported 11.5% year-over-year sales growth for Mountain Dew in the region, bringing the brand's total retail sales value to approximately £32.6 million, according to information published by dexerto.
UK Retail Strategy and Distribution Plans
David Laidler, who serves as the brand director of carbonates at Carlsberg Britvic, emphasized that the bold taste and striking packaging will easily grab consumer attention on supermarket shelves. Laidler expressed confidence that the new addition will deliver strong sales figures.
By introducing the dark liquid to local stores, the company aims to excite existing enthusiasts while simultaneously recruiting new consumers into the wider Mountain Dew brand family. The strategic product launch builds directly upon the existing sales momentum currently being experienced across the region.
History of Pitch Black in the United States
The citrus grape beverage boasts a lengthy history in the American market, debuting initially as a limited-edition flavor back in 2004. Over the following two decades, Pitch Black returned to US stores on multiple occasions through various promotional campaigns and seasonal re-releases.
A major turning point occurred in 2016 during the famous DEWcision campaign, where American consumers voted between Pitch Black and Baja Blast to secure a permanent spot in the product lineup. Although the dark soda won the vote, it eventually phased out of widespread retail distribution.
Recent US Availability and Channel Shifts
PepsiCo brought the flavor back to American shelves for a limited time in January 2023, offering a Zero Sugar variant alongside an energy drink option. As of October 2026, however, the flavor remains absent from the primary consumer-facing retail lineup in the United States.
Despite its absence from standard American supermarket shelves, PepsiCo continues to distribute the beverage through specialized business and foodservice channels. These commercial options include traditional 12 oz cans and 16.9 oz bottles tailored for specific business segments.
Expanding the Mountain Dew Portfolio in Britain
The upcoming nationwide arrival of the citrus grape soda follows another major UK expansion for the broader brand earlier in the year. Taco Bell restaurants across the country recently introduced Baja Blast to their permanent beverage menus following years of vocal fan demand.
With multiple high-profile flavors now entering the British market, Carlsberg Britvic continues to leverage bold flavor innovations to maintain strong retail growth and capture the attention of soda drinkers throughout the country.
Frequently Asked Questions
When is Mountain Dew Pitch Black launching in the UK?
Mountain Dew Pitch Black is scheduled to roll out nationwide in the UK beginning in November, following an exclusive period through Booker Group in October.
Who distributes Mountain Dew in the UK?
Carlsberg Britvic distributes Mountain Dew in the UK, with brand director David Laidler overseeing the marketing and sales of the beverage portfolio.
Is Mountain Dew Pitch Black still available in the US?
As of October 2026, Pitch Black is not part of the main consumer-facing retail lineup in the US, though PepsiCo still lists it through specific foodservice channels.
