Hitbox Entertainment releases a free demo for their upcoming cooperative balloon survival game on Steam.
The indie gaming scene on Steam is welcoming a fresh contender in the cooperative genre, as developer Hitbox Entertainment introduces their debut title, Keep It Up!. The game invites players into a chaotic physics-based challenge where teamwork is essential for survival, according to information published by dexerto.
As part of the rising FriendSLAP genre, the objective centers entirely on keeping a single balloon from touching the ground across increasingly difficult levels. Ahead of its official release window later this year, the project has already captured widespread attention from the gaming community.
The four developers behind the studio, who previously played together in a touring band, started production in February 2026. With a free demo already surpassing half a million downloads, anticipation continues to build for the final launch, according to information published by dexerto.
Exploring the 15 Challenging Rooms in Keep It Up!
Up to four players take on the role of test subjects navigating 15 distinct rooms filled with hazards like fans, spikes, and narrow hallways. Each environment is progressively harder than the last, and letting the balloon drop results in harsh consequences that instantly ruin the current run.
Customization and Physics Playground Lobby
When players are not busy keeping the balloon alive, they can relax in a physics playground lobby and communicate using in-game voice chat. The title also features a detailed character creator with over 25 sliders, alongside unlockable hair and outfit cosmetics.
Release Date and Development Background
The four developers formed Hitbox Entertainment and began crafting their debut game in February 2026. The full version of Keep It Up! is scheduled to launch in Q4 2026, though a final retail price has not yet been announced by the studio.
Frequently Asked Questions
What is Keep It Up! on Steam?
Keep It Up! is a cooperative debut game by Hitbox Entertainment where up to four players work together to keep a balloon in the air.
How many downloads does the Keep It Up! demo have?
The free demo for Keep It Up! has already surpassed 500,000 downloads on Steam ahead of its full release.
When is the release date for Keep It Up!?
Hitbox Entertainment is set to launch Keep It Up! in Q4 2026 for PC players on Steam.
