Instagram boss Adam Mosseri says the platform will not build a dating feature, noting users already find love in the app.
Instagram head Adam Mosseri has firmly ruled out the creation of a dedicated dating feature, despite openly acknowledging that the social media platform already functions as an informal matchmaking service for millions of users worldwide.
Answering questions on his Instagram Story, Adam Mosseri explained that building a formal dating service with traditional profiles and swiping mechanisms comes with a massive amount of extra work that the company does not plan to undertake, according to information published by dexerto.
Although the tech executive stated that he does not expect Instagram to launch specific dating tools anytime soon, he emphasized that the platform remains a popular and effective space for people to connect, build crushes, and find romance.
Why Instagram works as an informal dating app
Adam Mosseri pointed out that everyday platform interactions naturally serve as romantic conversation starters for users. Sending a funny Reel or replying directly to someone, Instagram Story functions as an easy excuse to reach out.
The company executive noted that a tremendous amount of romantic activity happens directly inside the platform messages. Meta executives previously reported that almost all recent app growth stems from direct messages, Reels, and recommendations.
Meta continues dating features on Facebook
While Instagram avoids adding matchmaking tools, parent company Meta continues to operate Facebook Dating in the US. Launched in 2019, the service lets users add their Instagram photos to profiles and includes a Secret Crush feature.
Meta expanded the platform by introducing an AI dating assistant alongside a Meet Cute feature that provides a surprise weekly match. Hundreds of thousands of young adults create profiles on the service monthly.
Frequently Asked Questions
Is Instagram getting a dating feature?
No, Instagram head Adam Mosseri has stated that the platform has no plans to build a formal dating service with profiles and swiping tools.
Why does Adam Mosseri say Instagram is already a dating app?
Adam Mosseri explained that people frequently use direct messages, Reels, and Instagram Stories to connect with crushes and find romance organically.
Does Meta have a dating platform?
Yes, Meta operates Facebook Dating in the US, which features an AI dating assistant, Instagram photo integration, and a weekly match tool.
