Official labels for fictional beverages found in government records point to a new collaboration ahead of the game launch.
Grand Theft Auto 6 fans could soon be drinking Pißwasser and Patriot beer in the real world, as official labels for three franchise-inspired drinks were recently discovered in a United States government database.
The filings were submitted by Tripping Animals Brewing, a Florida-based brewery located in Doral, just outside of Miami, as Rockstar Games ramps up its marketing efforts for the upcoming November 19 release.
The discovery of these beverage filings was first brought to light by iGrandTheftAuto, according to information published by dexerto, detailing how fictional video game items are making the jump to store shelves.
Fictional GTA 6 beer brands approved by US government
The three approved labels include the classic franchise brands Pißwasser and Patriot, alongside a brand-new beverage specifically created for the upcoming title called No Mames Vice City.
According to the government records, Pißwasser received label approval on September 29, followed by No Mames Vice City on October 9, and the Patriot brand on October 15, clearing the path for a potential retail rollout.
Inside the No Mames Vice City lager label design
The new beverage features a 6% ABV lager style, complete with distinct artwork showcasing a dog wearing sunglasses and a gold Vice City chain against a vibrant pink and purple sunset backdrop.
Furthermore, the official product label prominently features GTA VI branding, aligning closely with the visual aesthetic that Rockstar Games has established for its highly anticipated Miami-inspired setting.
Broader marketing campaigns and real world merchandise
This potential beverage collaboration arrives alongside a massive $4 million campaign by Rockstar Games to transform parts of Miami into Vice City, alongside other high-profile promotional items.
Earlier, the developer unveiled a $400 Collector's Edition featuring Oakley sunglasses and a Macca the Gator statue, while also partnering with the Miami Heat for an exclusive clothing collection.
Frequently Asked Questions
What GTA 6 beers were found in the US database?
Official labels for Pißwasser, Patriot, and a new beverage called No Mames Vice City were discovered in the US Alcohol and Tobacco Tax and Trade Bureau database.
Who submitted the GTA 6 beer label filings?
The filings were submitted by Tripping Animals Brewing, a Florida-based brewery located in Doral, just outside of Miami.
When is Grand Theft Auto 6 scheduled to be released?
Grand Theft Auto 6 is scheduled to be released on November 19, backed by extensive marketing campaigns and real-world merchandise partnerships.
