Chipotle launches a massive takeout bag alongside its Family Meals campaign in the US.
Mexican fast-casual restaurant chain Chipotle has unveiled a massive new version of its iconic takeout bag. The company announced the oversized item to promote its digital-exclusive meal options for groups.
The limited-edition promotion launched on October 13, 2026, across the United States. Fans of the restaurant chain can secure the oversized item exclusively through a digital sweepstakes.
The campaign ties the oversized packaging directly to the brand marketing strategy, according to information published by dexerto.
How to win the oversized Chipotle bag
Chipotle Rewards members in the United States can enter a multi-week sweepstakes. Customers must purchase a Family Meal through the official app or website to receive an automatic entry into the giveaway.
Winners are selected each week during the active promotion. The strategy encourages digital orders while rewarding loyal customers with unique novelty merchandise.
Dimensions of the Big Ass Chipotle Bag
The novelty item measures a staggering 36 inches wide, 24 inches tall, and 12 inches deep. With a total capacity of 170 liters, it stands as the largest takeout bag in corporate history.
Fernando Machado, Chief Brand Officer at Chipotle, noted that a large meal deserves oversized packaging. He stated that the brand took a recognizable experience and created something impossible to miss.
Details on Chipotle Family Meals
The digital-exclusive offering serves four to six people. Customers can assemble bowls, tacos, salads, and nachos using preferred proteins, toppings, and sides.
Stephanie Perdue, Senior Vice President of Brand Marketing, stated that group occasions remain a growing part of the business. The meals cost less than 10 dollars per person and are available for quick pickup or delivery.
Frequently Asked Questions
What is the Chipotle Big Ass Bag?
The Big Ass Chipotle Bag is a massive takeout bag measuring 36 inches wide, 24 inches tall, and 12 inches deep, with a total capacity of 170 liters.
How can customers win the oversized bag?
US Chipotle Rewards members can enter the weekly sweepstakes automatically by purchasing a Family Meal through the official Chipotle app or website.
What are Chipotle Family Meals?
Chipotle Family Meals are digital-exclusive bundles serving four to six people, allowing groups to customize bowls, tacos, and salads for under 10 dollars per person.
