Sanrio characters arrive at Burger King with mystery blind boxes and a rare golden Hello Kitty figurine.
Burger King is partnering with Sanrio to launch a nationwide limited-time King Jr. Kids Meal featuring popular characters and collectible toys, including a rare golden Hello Kitty figurine.
The collaborative promotion officially kicks off nationwide on October 20, 2026, bringing exclusive mystery boxes and themed packaging to fast food restaurants across the United States.
Fans can also enjoy a special Hello Kitty crown and a targeted experiential event in California, according to information published by dexerto.
What is inside the Hello Kitty King Jr. Meal
The King Jr. Kids Meal includes one of six exclusive collectible figurines packaged inside a mystery blind box for customers to open.
The character lineup features Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Keroppi, with each figure wearing a Burger King crown.
Some of the collectible figures also hold popular Burger King menu items, while a limited number of golden Hello Kitty figurines are hidden in the collection.
Customers who find one of these rare golden toys could receive a complete set of all six collectibles, according to Burger King executives.
Meal options and packaging details
Each King Jr. Kids Meal comes with a choice of four or six chicken nuggets, a hamburger, or a cheeseburger, alongside fries or applesauce and a drink.
The meals arrive in exclusive Hello Kitty and Friends packaging, complete with a themed Burger King crown available while supplies last.
Joel Yashinsky, Chief Marketing Officer at Burger King US&C, stated that the brand is excited to deliver another fun and engaging meal with Sanrio.
Jill Koch, Chief Brand Officer at Sanrio, added that bringing these beloved characters into the kids meal creates something special for fans of all ages.
Special Golden Claw Machine event in California
Burger King is hosting a special Golden Claw Machine event at its restaurant location in Downey, California, on October 23.
Beginning at 11 a.m. PST, customers who purchase a King Jr. Meal can try their luck at a customized claw machine for a chance to win a toy.
One lucky participant could also walk away with a one-of-one, 14K gold-plated Hello Kitty figurine during the promotional event.
Frequently Asked Questions
When do the Burger King Hello Kitty meals launch?
The Hello Kitty and Friends King Jr. Kids Meal launches nationwide at Burger King restaurants on October 20, 2026.
What toys are included in the Burger King Hello Kitty collaboration?
The collection includes six exclusive figurines featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Keroppi, plus a rare golden Hello Kitty toy.
Where is the special Burger King Golden Claw Machine event taking place?
The special event takes place at the Burger King restaurant in Downey, California, on October 23, starting at 11 a.m. PST.
