Tech entrepreneur Adam Robinson, his wife, and two children died when their Learjet 60 crashed in Florida.
Tech multimillionaire Adam Robinson, his wife, and their two young children were among the nine people who died in a devastating private jet crash in Palm Beach County, Florida, on Sunday, November 1.
The Learjet 60 was traveling from Austin, Texas, to the Bahamas when it suddenly plummeted from the sky at approximately 12:50 p.m., exploding on impact and leaving a massive crater in a residential area, according to information published by dexerto.
The tragedy claimed the lives of everyone on board, including the aircraft crew, sparking an immediate federal investigation into the final moments of the doomed flight.
Victims of the Florida private jet crash
Adam Robinson was the 44-year-old founder of marketing technology companies Retention.com and RB2B, having previously built email marketing company Robly and worked in finance at Lehman Brothers and Barclays Capital.
According to People, he was traveling with his wife, Helen Sharp, and their children, Emma and Charlie, whom relatives described in a statement as the light of their lives.
Also on board were their nanny, Anita Maria Apellido Cetina, and family friends Rachael Reed and Charmi Fehr, alongside the two pilots, Jeff Gregory and Nathalia Gadelha Filgueiras.
Final moments and air traffic control audio
Moments before the disaster, air traffic control recordings captured the crew reporting ice accumulation and moderate turbulence while requesting permission to climb to a higher altitude.
The situation rapidly deteriorated as the aircraft descended at more than 20,000 feet per minute while the pilots desperately attempted to regain control of the business jet.
The crew reported they were going to crash, delivering their final radio transmission with the chilling words, We are out of time, shortly before the impact.
NTSB investigation into the Learjet 60 disaster
The National Transportation Safety Board has launched an official investigation into the crash to determine the exact cause of the aviation tragedy.
Officials stated there is evidence the aircraft may have begun breaking apart in mid-air before the impact, although the full circumstances remain under active review.
This heartbreaking accident occurs just months after another prominent Austin entrepreneur, Capital Factory CEO Joshua Baer, died in a separate private jet crash in June 2026.
Frequently Asked Questions
Who was Adam Robinson?
Adam Robinson was a 44-year-old tech multimillionaire and entrepreneur who founded marketing technology companies Retention.com and RB2B, as well as the email marketing company Robly.
What caused the private jet crash in Florida?
The exact cause remains unknown, but the National Transportation Safety Board is investigating after the crew reported ice accumulation, moderate turbulence, and rapid descent before the crash.
Who were the victims of the Learjet 60 crash?
The nine victims included tech entrepreneur Adam Robinson, his wife Helen Sharp, their children Emma and Charlie, nanny Anita Maria Apellido Cetina, friends Rachael Reed and Charmi Fehr, and pilots Jeff Gregory and Nathalia Gadelha Filgueiras.
Where was the private jet flying to?
The Learjet 60 was traveling from Austin, Texas, to the Bahamas when it crashed into a residential area in Palm Beach County, Florida.


